Graphic Design
The groundwork for any design challenge starts here — defining a single definitive positioning, purpose and personality. By gathering insights and understanding behaviors, design principles are established to guide the design of product, services, as well as brand identity.
Strategy and concept are still abstract concepts until given a visual expression. Your brand identity is the toolbox of elements used to bring your design principles to life. Since we establish the groundwork prior to initiating design, your logo and accompanying elements all follow logically from a considered place.
Once the brand identity is clearly defined, we expand our process across all touch-points. We know that a distinct identity is only successful when it’s also applied thoughtfully. From website, to packaging and environments, this approach ensures consistency on all platforms.